We are an innovative and inventive design team; independent in business and spirit. An established consultancy that has created some of the most recognisable brand identities, packaging, literature and websites around.

Our work is seen every day; however our approach is anything but.

Founded 26 years ago by the two Phils - Carter and Wong - our studio door is always open to new clients and innovative ideas.

We know how good design can shape business and brand success; how strategic thinking and a singular vision can deliver opportunities beyond the obvious.

For us it's about finding the unexpected in the expected - discovering the extra that marks the difference between ordinary and extraordinary.

Firework

We designed this iconic ice cream identity almost 20 years ago and it's still rated as one of the most visible brands worldwide.

Unilever - Walls Ice Cream

No ordinary mailer for our launch on November 5th, it just had to be a firework.

What's the big idea? For us it's challenging category norms, creating a distinct personality and packaging that brings a brand to life.

We find inspiration comes from many sources. Found in a Stockholm gutter, this sign still brings back memories of a productive business trip.

This vase by Aldous Eveleigh is one of many interesting objects to be found in our studio. We believe that working in a visually stimulating environment contributes to a creative atmosphere.

"It's testimony to Phil and Phil that they still have the same enthusiasm for good ideas and craft as they had all those years ago."

Tony Davidson

Executive Creative Director
Wieden + Kennedy
Olives

Proof that a good idea stands the test of time, our 1986 design for this olive range remains unchanged to this day. It also gained us our first D&AD nomination.

From global branding projects to one off commissions like this invitation for a wedding in Jamaica, we apply the same care and attention to the crafting of every project.

CD

The relationships we have built with our trusted network of collaborators enables us to bring valuable and relevant expertise to every brief. If only they wouldn't park their motorbikes in our reception, Johnny Millar!

“I’ve worked with Phil and Phil often, and over many years. The reason I keep coming back for more is simply that their designs always have a freshness and originality about them. There’s a real sense of vitality in all their work. And of course it helps that they’re good fun to work with.”

Roger Mavity

Chief Executive
Conran Group
Always ready to get hands on and under the skin of a subject, we crafted this wardrobe in house as part of a point of sale project for Howies.
Observing daily life can present unusual opportunities. We published this little book of bike lanes, in all their manifestations, as the result of Phil Carter recording his daily commute to and from the studio.